In order to spread awareness and to support breast cancer patients and survivors, Celebrity Fitness and Fitness First host Go Pink October Charity Event in this year's Breast Cancer Awareness Month.

According to Data Global Cancer Observatory from World Health Organization (WHO), breast cancer is the most common form of cancer in women in Indonesia where 1 in 8 women is diagnosed with the disease.

In raising this awareness, Indonesia’s two powerhouse fitness brands Celebrity Fitness and Fitness First hosted Go Pink Month charity event in Plaza Semanggi Mall, South Jakarta, Wednesday 30 October 2019. Echoing its slogan ‘Moving with a Mission’, the event celebrates the mission to fight against breast cancer using fitness and exercise. 

“Our two brands have transformed more than 100,000 members’ fitness level and quality of life, and today we want everyone to experience the same sensation. We are bringing out our group dance experience to show the positive effect of exercise, and our message is simple: fight cancer by getting fit and feeling upbeat.” Head of Marketing for Celebrity Fitness and Fitness First Indonesia Feni Soemitra said.  

Showcasing Celebrity Fitness’s and Fitness First’s signature classes, Go Pink Month held group dance workouts such as Flavor as well as Love to Dance. Flavor dance class brings out the best of Latin-inspired dance fusion, and Love to Dance involves easy-to-follow dance sequence that follows song parts by parts. 

Feni added, “Dancing can be just as effective as the best medicine out there. For starters, dancing builds up our body defense system, from strengthening our heart and lungs, to enhancing our core muscles, agility, endurance, coordination, flexibility and balance, to sharpening our mental focus. It also helps us burn a lot of calories, while making us more social, motivated and confident to go further in our fight.” 

Besides getting the public excited about fitness, Go Pink Month raised awareness about breast cancer by hosting talk show on the importance of regular breast scans and early detection. The event also gives recommendations on how to start an active lifestyle, adopt proper diet management and master grooming skills.

Pleased with the event, Feni shared, “Our initiative has given Free Breast Scans to many people at the same time empowered them with knowledge about breast cancer. Along the way we also raised funds to show our support for this October’s Breast Cancer Awareness Month. We are donating all proceeds to a non-profit organization, LovePink, to further their missions in raising more awareness and provide supportive community where real survivors can share their experience to other women.”

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