cELFIT TV, OUR NEW ON-DEMAND DIGITAL FITNESS PLATFORM
Celebrity Fitness launched Indonesia’s first ever on demand fitness platform featuring top local talentproviding 100’s of workouts specifically for the Indonesian market.
Celebrity Fitness is continuing the drive to get more Indonesian people active and to improve its member experience with launching CelfitTV creating Indonesia’s first ever on demand fitness platform featuring top local talent providing 100’s of workouts specifically for the Indonesian market.
David Prosser, Country Manager of Celebrity Fitness Indonesia stated “we identified 4 specific target audiences. Our existing members can enhance their experience at Celebrity Fitness club by rehearsing and practising their moves prior to visiting the club. For those non-members who may be a little uncomfortable stepping into a club for the first time, we take our Celebrity Fitness workouts into the safe surrounds of their own living room. For those who do not have easy access to a club they no longer miss on it as the brand experience can be enjoyed anytime, anywhere. And for those who are considering getting started with any form of exercise we offer safe, fun ways to get moving, we are truly putting a Trainer in your pocket”.
Celebrity Fitness has a unique offer compared to other online workouts through having the best local talent across multiple exercise disciplines. We are able to mix yoga with cardio and HIIT workouts alongside strength training and dance, and provide all content in local language. We created GLOW, BURN, STRENGTH and DNA as our core digital experiences. In addition, we include simple to use plans and challenges to inspire all Indonesians with the opportunity to get active. No barriers means no excuses.
In order to bring the content to life we have partnered with Virtually Fit who bring a wealth of production, marketing and technology experience across various platforms. That capability has enabled us to produce world class TV content for viewing on any device, smart phone, tablet, laptop, and if you have a Smart TV the experience is incredible.
We will be issuing new workouts from our StarMakers every week, more choice equals more motivation from the best in the business.
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