Celebrity Fitness was founded by John Franklin in 2003, and commenced operations in February 2004 with the opening of Jakarta's groundbreaking EX club. The Celebrity Fitness name was chosen for a reason: to convey that each member can exercise as if they are a celebrity. The clubs are designed with Hollywood and Beverly Hills' standards in mind, to pamper and give first quality service to our members. Staying true to the entertainment ambiance, Celebrity Fitness' venues are exclusive malls so that members can conveniently shop, dine or go to the cinema after working out in the gym.

Celebrity Fitness pioneered the concept of combining a fitness center and entertainment ambiance in Indonesia. Moreover, Celebrity Fitness contributes tremendously to the increased awareness of health and fitness in its operating markets today. Celebrity's gym experience proved hugely popular, prompting the group to expand its gym network in Jakarta and grow overseas (starting in 2005 with the 1 Utama club in Kuala Lumpur). As the premier regional fitness center, Celebrity Fitness constantly pushes to provide the best service to its members by tailoring programs and offerings for our members' satisfaction.

In December 2007, Navis Capital Partners ("Navis") united with Celebrity Fitness. Navis contributes its various resources to assist Celebrity Fitness as it expands its product offerings in its existing markets and abroad.

Celebrity Fitness is the fastest growing fitness company in Asia with 41,000 active members in Jakarta alone. The clubs in Surabaya, Kuala Lumpur and Penang have been getting enthusiastic, positive feedback from members. Celebrity Fitness enjoys its image as a trendy destination for the vigorous, urban and cosmopolitan community and will continue to strive to provide a multitude of high quality, exciting, and entertaining work-out experiences to our members—no matter what their fitness levels are. Celebrity Fitness launched India with the club at JMD Mall Gurgaon, and will continue to develop the organization and expand our gym network in the near future.